i’m a community cultivator, event producer, and fun seeker. always exploring what’s next, always thinking ‘what if…’
social media manager (2025- ): develops and executes comprehensive social media strategies to promote city services, events, and public initiatives across Facebook, Instagram, and LinkedIn. through intentional visual storytelling, i build authentic connections between Richmond's residents and their city — celebrating the people, places, and moments that make this community so special. in less than a year, i grew the city of richmond's instagram following from 19K to 28K+, adding nearly 9,000 followers between june 2025 and april 2026.
featured projects:
the walk for peace travels through richmond: ig reel | ig post
a series of reels breaking down the city’s budget cycle: ig reel
a series of reels titled “holiday heroes” highlighting the city of richmond employees that keep the city running through the holiday season: ig reel
a carousel post honoring indigenous peoples’ day: ig post
a carousel post highlighting the start of the 2026 virginia general assembly session by welcoming ga members to richmond and sharing the favorite rva spots of local leaders such as mayor danny avula: ig post
community manager (2020- 2025): collaborated with the director of culture to shape and curate the internal culture at Arts & Letters. partnered with creative teams to produce agency events and parties, led agency-level philanthropic initiatives, and created employee programming/experiences. built and maintained relationships with community partners nationwide and on a local level.
public projects:
5 in 45 (Sophia Chang, Roxane Gay, Ibra Ake): a virtual speaker series where we invite trail-blazing storytellers to answer 5 inspiring questions in 45 minutes.
the BLK MARKET: a community project created by for the culture, a collective of black employees at arts and letters creative co. together we created a market highlighting black businesses in the greater richmond community.
photography: shannon lowe, ethan hickerson, and infinity multimedia
events chair (2023-2024) - planned and produced monthly events for the club and its members to connect, network, and build community. acted as event designer/producer for the 2023 richmond show.
photography: alex oswald
programming manager (2019): developed and managed programming for the first “brand house” by lululemon. the lululemon re:pair lab was an experiential pop-up built to celebrate the 2019 new york city marathon. centered all programming around elevating the diverse voices within the nyc run community and beyond.
lululemon lab nyc
community manager (2016-2019): led, managed, and executed experiences, events, and PR strategies to increase brand awareness. worked alongside the sales team to create effective KPIs and action plans for community, visual merchandising, and sales that lived harmoniously to achieve the business’s goals.
sofar x lab photography and video: solea van heyningen
shaw. events
breaking the grass ceiling - women in cannabis: an event held in partnership with humble bloom co. highlighting women in the cannabis industry striving to make a change.
shaw. one year party
shaw. x plant people x loosie’s kitchen: a cbd infused dinner held in partnership with plant people and loosie’s kitchen in brooklyn, ny.
photography: virginia stroh
founder of shaw. (2017-2019): a web platform focused on elevating marginalized artisans in the cannabis industry. a space for advocacy, activism, and kinship.
former board member of the floret coalition (2020-2021).
press: forbes, vice, healthyish, fashionista, outline, emerald magazine
photography: virginia stroh